A woman looks at an Apple iPhone at one of the company's stores in Paris on December 20, 2013 (AFP Photo/Patrick Kovarik)
As innovators descended on the Consumer Electronics Show, companies offering better sanitizing were also promoting the cause of cleanliness.
The technology show has long had a focus on health, but makers of sanitizing devices said people need to look in their pockets and purses to the microbes on their personal gadgets.
The smartphone "is always warm, stored in dark places, so bacterias are growing on your phone," said Dan Barnes, co-founder of Phonesoap, which was displaying its device which sanitizes a phone and recharges it.
Barnes said he got the idea after reading a study indicating "that mobile phones are 18 times dirtier than public bathrooms."
Barnes
 said his $50 device uses ultraviolet radiation which "kills the 
bacteria's DNA, so that they can't live on your phone anymore."
Similar
 devices were also seen at the huge electronics fair, including one 
called CleanBeats, which sanitizes, plays music and recharges two phones
 through a USB connection.
The
 CleanBeats device is based on NASA technology, and will soon hit the 
market with a $499 price tag, said spokesman Dennis Rocha for the 
California-based startup
The company website says its device produces "hydroperoxide catalytic molecules" to sanitize the surfaces of touchscreens.
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